As editor, I ran the Flaunt Instagram account: establishing a voice for Flaunt, overseeing day-to-day content and establishing more in-depth serial features. The serial features provided regular, varied, exclusive, and engaging content.
Working with freelancer photographer and interns, I concepted new ideas, directed art and copy, and optimized content for search as a part of Flaunt’s Instagram content calendar.
During my tenure, Flaunt Instagram followers increased from 4,600 to 100k+.
#FlauntForeplay teased exclusive Instagram content to reward loyal followers, and put them in the position of breaking news (instead of traditional media outlets). The content included previews of art installs, rehearsals, photo shoots, behind-the-scenes, and early previews of Flaunt content. The program helped engage the local art community and solidify relationships with galleries and artists.
#FlauntPastisPrologue used archived content to establish Flaunt’s presence in trending topics. Throwback images of past Flaunt content included: award wins, news, music charts, movie openings, and other instances where past Flaunt talent suddenly began trending.
We successfully connected audiences following award shows on social media; celebrity news; and T.V., album, and film releases.
#FlauntWellBeing used tongue-in-cheek fashion, product, and beauty credits to provide necessary crediting for our advertisers. Hashtagging brands allowed us to expand our reach in search.
Flaunt prides its voice on humor and irreverence. #ModelsClapping offered a lighthearted approach to fashion week, providing a branded stamp on fashion week content and a relevant thread for users to explore content.
#VointofPiew let high-profile Instagrammers “takeover” the Flaunt Instagram account with an exclusive peek into the lives of dancers, skaters, photographers, and other note-worthy creators with large social media followings. Participants simultaneously posted images on their Instagram and ours, utilizing the Flaunt #VointofPiew hashtag.
#VointofPiew provided a compact narrative from a variety of contributors in different fields, exclusive and original content for Instagram, and established relationships between Flaunt, Instagram influencers and their followers.
#FlauntMail featured invites and mail sent to the Flaunt office, solidifying relationships between Flaunt and the sender. The posts also allowed Flaunt to acknowledge events and products in a compact narrative.
AIDS HEALTHCARE FOUNDATION
As social media manager, I ran the AIDS Healthcare Foundation's Instagram, Facebook, and Twitter accounts and Out of the Closet's Instagram, Facebook, and Twitter accounts. This involved establishing a voice and vision for both brands, overseeing day-to-day content creation and establishing more in-depth serial features, and responding to comments and questions on all platforms.
I concepted new ideas, directed art and copy, optimized content for search, concepted and executed campaigns and presented campaign results to key stakeholders on a bi-weekly basis.
During my tenure, AHF won "Best HIV Twitter" from Healthline. Their reason for the win included AHF's content programming.
#WeAreAHF featured staff members from around the globe talking about themselves, their patients, and their jobs. The posts allowed AHF to celebrate client-facing members of the team—often our clients' strongest connection to the brand.
#AtHomeWithAHF celebrated the rich history and architecture of AHF clinics across Los Angeles. The posts allowed AHF to highlight its well-maintained facilities and take the fear of the unknown out of attending one of their sites (HIV/STD clinics).
As social media manager, I ran eSalon's Instagram, Facebook, Twitter, and Pinterest. This involved establishing a voice and vision for both brands, overseeing day-to-day content creation and establishing more in-depth serial features.
I concepted new ideas, directed art and copy, concepted and executed campaigns, worked with acquisition and creative teams on content creation and direction, and presented campaign results to key stakeholders on a bi-weekly basis.
#JoiedeColor featured eSalon’s color director choosing Pantone colors that reflect her mood for clothes, hair, and nails for the upcoming season. These colors were shared on eSalon’s social media (Facebook, Instagram) pages throughout the month. The Joie de Color campaign spoke to the brand's color mastery position and also highlighted the feminine spirit behind the brand.