At Flaunt, I oversaw and participated in the production of the print publication and content production on Flaunt.com. This included concepting themes, features, and columns for the publication, finding new and established writers to bring features to fruition, and securing art work for features.
See a brief selection of features I spearheaded below.
FICTION FEATURE - ASTRONAUT AMA
A fiction feature imagining a Reddit AMA with an astronaut that has spent five years in space in an issue themed around work.
Concepted, executed, copy-edited, and proofread feature for Flaunt 137: The Grind Issue.
Found and collaborated with freelance writer. Art directed and secured imagery and credits.
FICTION FEATURE - INDIGO
A fictional intake form submitted by the editor-in-chief of Monster Children. The form was then examined by an Ayurvedic practitioner with the intent of recommending the substance indigo for an issue themed around denim.
Concepted, executed, copy-edited, and proofread feature for Flaunt 126: The Denim Issue.
Found and collaborated with freelance writers. Directed and secured imagery and text.
ARTIST INTERVIEW - WILLIAM BASINSKI
A historical look at William Basinki's Williamsburg loft, Arcadia.
Concepted and executed feature on sound artist William Basinski, in the lead up to his performance work with Marina Abramović, for Flaunt 132: The Care Issue. Secured exclusive imagery and text.
ARTIST INTERVIEW - KEHINDE WILEY
A moderated conversation between artist Kehinde Wiley and former subject Terence Nance,
in the lead up to Wiley's exhibit, "The World's Stage: Haiti."
Concepted and executed a moderated conversation between artist Kehinde Wiley and former subject Terence Nance, in the lead up to Wiley's exhibit, "The World's Stage: Haiti," for Flaunt 137: The Grind Issue.
FICTION FEATURE - SNAKES AND LADDERS
A fiction essay exploring the game Snakes and Ladders.
Secured and edited writer for feature. Briefed Flaunt art director on the theme of the writing to help finalize layout
treatment for Flaunt 134: The Sharks Issue.
ESSAY - AN EXPLORATION OF NUMBERS
A personal essay from writer J. D. Daniels, recipient of The Paris Review's 2013 Terry Southern Prize and the 2016 Whiting Writers' Award.
Secured and worked with writer J.D. Daniels for a feature essay on the number 15 for Flaunt #135: The Selfie Issue.
RESTRUCTURING DIRECTION OF COLUMNS
Each issue of Flaunt had four columns which were historically disconnected from issue themes. During my tenure at Flaunt, I established a through-line for columns which aligned with issue themes and helped focus in on and establish the direction of those themes. This ensured the connections between the columns didn't result in monotony in tone or content—and instead
enhanced the reader's experience as they moved from column to column.
The first issue to reflect this transition examined the Four Horseman of the Apocalypse. Columns included an artist describing his personal experiences with war, a short story, and an architecture's student's exploration of a local museum exhibit.
I concepted themes, artwork, secured two of the column writers, and edited all columns for Flaunt 133: The List Issue.
Additional samples available upon request.
Initially hired as the web editor at Flaunt during the launch of their new site, my position quickly folded in print responsibilities. Despite this, the website remained a crucial part of my daily workload. During my tenure, web traffic increased from approximately 10,000 unique visitors per month, to an average of 150,000 (noted in the third quarter of 2014).
Oversaw the creation of weekly serial features
Coordinated with fashion week producer to ensure all exclusive fashion week content was branded as Flaunt content and shared via social media
Fielded coverage requests
Flagged site bugs for web developer
Coordinated with iPad creator on content release dates
Created systems and guidelines for fielding content from contributors and interns
Created a content release date and social media calendar
Ensured interns and new employees were trained in using the Flaunt CMS and optimizing post SEO
Editing and Producing
Edited and fact-checked web posts
Secured high res images and exclusive content
Wrote copy for web content
PR and Marketing
Worked with interns to track and compile earned media coverage to provide to key stakeholders
Provided web analytics for decks
Seeded content on relevant social media platforms
Ensured digital advertorials include necessary information
Created and sent out press releases and worked with press on exclusive releases for high profile features
Created and tracked bitlys
Uploaded branded videos, sent out press releases, and optimized Flaunt.com films for social media
After a site crash that caused major data loss, I oversaw the re-upload of content on the site by a freelancer and worked to ensure all content maintained original URLS and SEO